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Cycling nutrition tips

While many of us cyclists focus mostly on the training aspect of cycling, rather than their cycling nutrition. Eating and drinking is just as important part of your cycling performance. This includes both on and off the bike. Our body’s muscles can store up to...

October 26, 2017

Why should you cycle to work?

With traffic in major cities on the rise, delayed travel time, petrol costs going up, and you’re sick of pounding your head against the steering wheel while caught in another traffic jam. Thankfully there are other alternatives to getting to work such as cycling. If...

September 16, 2017

Weekly round up

While the season is coming to a close in Europe, there are still quite a few races on the calendar for the athletes we coach left. While the European season starts to end, the New Zealand/Australian Season is about to begin. We have some athletes currently...

September 10, 2017

Weekends Racing

Spread across Europe we had 5 of our clients racing, building up to their goal events the coming months. With some good results, it looks as everyone is in top form, coming into the most important part of the season.   Häkan finished 2nd overall...

August 29, 2017

Qualifying for Ironman Hawaii?

Recently I have been talking a lot to people that want to or are thinking of trying to qualify for the Hawaii Ironman both from people I coach and others I currently don’t. It made me think about bringing this up, and what race you...

August 22, 2017

Cykelvasa and Swim/run

Congratulations to Melvin Picking up a 3rd place in the Swedish MTB race Cykelvasa (Ungdomscykelvasa) on Friday, which came down to a 6 man sprint for the line. Minna and Björn had a great result at the Juniskär Swimrun event on Saturday, picking up 2nd...

August 13, 2017


I myself have also developed in Bikefitting over the years both with how the human body functions on a bike under load and found simple explanations for problems and developed and learnt to make more people comfortable on their bike. With close to 2000 bike...

July 31, 2017

Cyclocross requires a special skill

Cyclocross requires a special skill which can stem from road cycling, mountain bike and a small amount from running. Raced around a man-made circuit which usually involves open fields, parks, sand and sometimes snow. Cyclocross is a unique sport which requires you to train specifically...

July 30, 2017

Triathlon gearing 101

Have you ever been out on a training ride and found conditions in which you couldn’t find the correct gearing? shifting between gears and being stuck between spinning too much or pushing a harder gear that makes your legs burn and fatigue. Gears are one...

July 28, 2017

Swedish MTB championships

Well done to Jonathon who won the latest round of the Västgötacupen Mountainbike series in Sweden. Right now Both Jonathon and Melvin headed to the Swedish championships. During the first round, Melvin ended up in 8th place in the Sprint event. Sunday Jonathon ended up...

July 20, 2017
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Our Story

Our Head coach Graeme has represented New Zealand in Running and Multisport. He has coached athletes to the World Championships and Olympics. He has also picked up numerous results with his clients, from Swedish and Nordic Championship titles, to Medals in the African Games. He looks after a range of athletes from complete beginners up to Olympic and Professional Athletes around the World.

We have been coaching athletes all around the world for the past 10 years and currently look after around 50 athletes spread around Sweden, Norway, UK, Australia, America and New Zealand.

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Who we coach

Boxers 0
Triathletes 0
runners 0
Cyclists 0

Kennedy Katende – Rio Olympics 2016



From 16USD per week

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Minna Bäckman – 2nd age group Ironman
Kalmar & 3rd 70.3 Mallorca 



From 16USD per week

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Suitable for all levels

We use Training Peaks as a coaching platform and is accessible from any computer or mobile phone. All Programs are written in 4-week blocks following an ATP (annual training plan layout).
We have 3 Levels of Endurance Coaching Programs, which are delivered online through Trainingpeaks. Our Coaches are available 7 days a week to answer questions on training or products.

We have a diverse portfolio with a wealth of knowledge through each sport and their training methods that we apply to the training programs

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Who we currently coach

Beginners 0
Amateur 0
Elite 0
Professional 0

Martin Stoll – Ironman Austria



From 16USD per week

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From 16USD per week

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Leon Chartoi – Swedish and Nordic
Boxing Champion 

Team Swesports – Swedish Mountainbiking Team  

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about coaching

We believe each person should have unlimited time with each coach. We help teach you along the way, so after the coaching venture, you have a wealth of knowledge that means you can structure and plan your own coaching. We are different. We believe in helping everyone to reach their goals. That’s why we have no fixed contract on coaching and why our customers have stayed with us a minimum of one year. We take pride in helping people realize their goals

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Our reviews

“Choosing to start to work with sportcoaching would turn to be one of the best things for my career. I did runs I never thought were possible, in just a year I qualified for the RIO 2016 which wouldn’t have been as easy without sportcoaching. So want to perform on a higher level use sportcoaching. Two times Olympian Katende”

Kennedy Katende – Boxer

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Håkan Nilsson – 70.3 Ironman World championsips